Complete Notes from Today’s Apple Event Releasing the new iPhone 5C and iPhone 5S
*Note: you have to start from the bottom to start at the bottom. Please don’t email us about how we referenced a drake verse.
Cook back up, telling us we can get a hands-on.
Another Standing O. (And yes, I was right, it was called “Tripwire.”)
That’s gonna look way better when he’s got a 5S to shoot with.
Costello is ending on a mellow, sad, sweet song called “Tripwire” (I think) from his upcoming album.
"This is from a record we’re going to release next week. See, I’ve got product announcements too."
One more song, looks like. He suggests somebody make a new app, “iPad Twister.”
Taking a bow, shaking Cook’s hand. Standing ovation.
Costello chats up the crowd. Effectively. It must be the hat — very few men can pull off a hat like that.
You know, nothing Elvis, it’s really not a joke. We’re with you on this one even though this sounds like I’m being ironic.
"What’s so funny about peace, love, and understanding?"
Mr. Costello is on the stage. “That’s a lot of fancy stuff.”
"Our friend, Elvis Costello."
Somebody’s coming on stage. Three decades of work, 29 albums. Wait for it….
"We do really love music."
"Before we close, I’d like to return to music."
"I’d like to thank all the teams at Apple that worked so hard at creating these products."
All of the phones are the iPhone 5C. It’s a nice commercial, happy and fun.
Or “DUDE” or “Look what the cat dragged in” or … something in Klingon.
A bunch of people in brightly colored spaces are saying hello.
"We’ve prepared a few ads." Time to watch one of them.
Cook also seems to be in wrap-up mode. iOS 7, iPhone 5C, and iPhone 5S each get a namecheck.
"We think deeply about experiences we want to create."
"We don’t just pack in feature after feature."
That’s iPhone! Tim Cook is back on stage.
100 countries and 270 carriers by the end of the year.
In Japan, they’ll be on Softbank, KDDI, and NTT DoCoMo
"This is the first time we’ve been able to launch an iPhone at the start in China."
A week later, Sept 20th, you can purchase both in the US, Australia, Canada, etc.
Friday, Sept 13th: preorder.
The iPhone 4S is sticking around, at 8GB for free.
And yes, still environmentally friendly. No joke about being Android free, though.
There are new cases too, $39 apiece, in multiple colors.
All are on a standard two-year contract, naturally.
32GB is $299, 64GB is $399.
"This is our most forward-thinking phone yet."
iOS 7 is 64-bit and supports Touch ID.
Schiller back on stage. The overview of the three technologies: A7, camera, and Touch ID.
"It’s never available to other software." It’s never uploaded to Apple’s servers or backed up to iCloud.
"All fingerprint is encrypted, and secured inside a secure enclave."
It uses capacitive touch to read your fingerprint. Now we’re getting into the details of how a fingerprint is unique.
It can handle multiple fingerprints too.
The video is focused on Touch ID. In these demos, it seems to read the fingerprint pretty quickly from multiple angles.
"It’s not just rampant technology for technology’s sake."
Video time! Jony Ive speaking again.
(Yes, so tired to entering my iTunes password!)
You can also scan your fingerprint to do stuff in apps, like authenticate iTunes for buying apps.
"You can simply touch your home button to unlock your phone."
The home button is sapphire so it won’t scratch.
The ring around the home button is just a “detection ring” which turns on the Touch ID sensor.
As expected, it’s built right into the home button.
It can read in any orientation.
A new sensor: the Touch ID Sensor. It’s 170 microns thin, senses 500 ppi, scans your sub-epidermal skin layers.
"uses a key with you have everywhere you go." Yes, your fingerprint.
"Unfortunately, some people find that’s too cumbersome." Apple says that about half of smartphone users don’t bother.
"The most common way is to set up a passcode."
"The third feature is all about security."
"That is the new iSight camera."
A 28-megapixel panorama, the iPhone adjusts exposure level automatically as you pan.
California Ground Squirrel. Hi squirrel.
The iPhone is still the smartphone camera to beat, if these photos are representative.
Let’s look at some un-retouched sample photos.
It captures HD video at 720p at 120FPS.
Slo-Mo is coming as well. The icon shows it can do 120FPS.
To deal with the dozens of photos burst mode creates, it will analyze them in real time so it can present you what it thinks is the best shot automatically.
There’s a new burst mode — 10 frames per second.
The way it works is it takes multiple photos, combines them for light levels, but picks the sharpest one.
Auto image stabilization is coming too.
A side-by-side photo with the new flash. Yep, skin tones look way better.
Apple can combine the two to get the right color balance out of the flash.
The new flash has two LEDs. One is cool and white, the other is warm and amber.
"Whatever color your flash it, it’s going to clash with the color in the room. … Especially skin tone."
There’s also the “True tone flash.”
When you take a photo, it actually takes multiple photos and picks the best.
The camera app sets white balance, exposure, creates a “dynamic local tone map,” “autofocus matrix metering” with 15 zones … all automatically.
"The new software in iOS 7 has been designed to take advantage of this new sensor."
The pixels are 1.5 microns.
But Apple isn’t going to pack in more pixels. “Bigger pixels make a better picture.”
The sensor has a 15 percent larger active area.
"a new, five-element Apple-designed lens" with an F2.2 aperture.
"For most of us, we just want to take a picture."
"It used to be to take better pictures you became a better photographer."
Next up, “the camera system.”
Up to 250 hours of standby. Schiller says it’s better than the iPhone 5.
3G talk time: 10 hours. 10 Hours LTE browsing.
"What about battery life?"
It uses the A7, M7, and the GPS and it also uses Nike Fuel Points and is even integrated into Game Center.
Developers will be able to access it, and Nike is taking advantage of with a new app called “Nike+ Move.”
It can tell apps if you’re stationary, walking, driving, etc.
It measures the accelerometer, compass, and gyroscope.
A new part, the M7. It works alongside the A7. It’s a “motion co-processor.”
"It will be available in the App Store alongside the new iPhone 5S."
This looks more like a cutscene on a phone game than live gameplay. But then again that’s kind of how Infinity Blade has always looked.
This demo is running in real time and there’s nary a lag or stutter.
Whoa. Dragon just flew in and spit fire everywhere.
OpenGL ES 3.0 means they can add “Lens flares that would make J.J. Abrams proud.”
(I can’t stop looking at the ring around the home button on the right.)
He says it’s five times faster than the iPhone 5.
You can play one of two characters. The graphics, as you’d expect, look pretty good. But the big deal is that there are huge areas to explore.
Today, “The epic conclusion of the Infinity Blade trilogy.”
He’s talking about Infinity Blade 1 & 2.
Epic Games’ Donald Mustard, co-founder of ChAIR entertainment takes the stage.
It runes OpenGL|ES 3.0, like the new Nexus 7.
"It’s over twice as fast" in speed. The chart shows a 40x CPU performance bump. Graphics are 56x faster.
XCode also supports 64-bit, so developers should be able easily upgrade as well. Of course, the iPhone 5S will still run older 32-bit apps.
Yep, iOS 7 has been completely reengineered for 64-bit. Apple’s apps are also 64-bit.
Chip specs: 64-bit desktop architecture. 2x general purpose registers. Over one billion transistors.
iOS 7 apparently runs in 64-bit as well.
"World’s first and only smartphone" with a 64-bit chip.
It’s 64-bit chip. The first ever on a smartphone.
Brand new system-on-a-chip called A7.
Schiller wants to start by talking about performance.
Officially: Silver, Gold, and a “new space gray.”
It’s made of high-grade aluminum, with chamfered edges. I see a ring about the home button too.
The LED looks bigger too.
We’re looking at melting metal, flowing.
Schiller calls it “perhaps the most forward thinking phone anyone has ever made.”
Ive: “It’s quite remarkable when something feels familiar and yet is new at the same time. That’s the iPhone 5C.”
"iOS 7 is designed to match the iPhone 5C." The wallpapers match the phone’s color.
Federighi on the video now, running down the features. More LTE bands than any other smartphone in the world. New FaceTime HD camera. And iOS 7, of course.
Apple is really proud of these cases too, FYI.
There are multiple finishing process, including a lacquer hard coat.
Time to look at the manufacturing. A single piece of polycarbonate, into which there’s a steel frame that doubles as an antenna.
It’s a classic Jony Ive design monologue. “We took the same fanatical care of how the iPhone 5C feels in your hand.”
"iPhone 5C is beautifully, unapologetically plastic."
(BTW: credit to Apple for picking normal names for its colors, nothing ridiculous.)
"We believe the iPhone is an experience."
Jony Ive on the screen. “The distillation of what people love about the iPhone 5.”
Of course, they’re environmentally friendly too.
On a two-year contract, of course.
$99 for 16GB, $199 for 32GB.
Blue, White, Pink, Yellow, and Green.
It supports more LTE bands than any other smartphone in the world. Dual-band Wi-Fi, Bluetooth 4.0.
Grand new FaceTime HD camera on the front, larger pixels, and backside illumination.
It has the same 8-megapixel rear camera.
The battery is slightly larger than it was on the iPhone 5.
A6 processor, same as the iPhone 5.
4-inch Retina display, integrated touch layer.
It’s steel-reenforced inside, a new structure, which also serves as an antenna.
It’s made of a hard-coated polycarbonate material.
There are circular cut out patterns so you can see the original color underneath.
Apple has also created custom cases with a “soft-feel silicon rubber.”
It really looks a lot like a plastic iPhone 5. That’s not necessarily a bad thing.
"You won’t see seams, or part lines, or joins."
"The entire back and sides are made from a single part."
The casing definitely looks plastic. But in these renders it doesn’t look cheap, of course.
Green, white, blue, pink, and yellow.
A very lime green, very very yellow, bright blue… all liquid forming up into an iPhone 5C.
"A few of you might have seen some shots on the web. And that’s cool, because everyone is really excited about this."
"It’s made with all the incredible technology of the iPhone 5."
The first one is iPhone 5C!
Phil Schiller takes the stage!
"With not one, but two new designs."
"This year, we’re going to replace the iPhone 5."
"This year, we’re not going to do that."
"In the past, when we introduced a new iPhone, we lowered the price of the old iphone."
Sales chart — that’s a big, nice curve for Apple.
The iPhone 5 had the most successful first year of any iPhone Apple had ever done, Cook says.
"Now I’d like to talk about iPhone. A couple of you may be expecting this."
When you set up a new iOS device, you’re given a screen to download the iWork apps, iPhoto, and iMovie. Any new iPad, iPhone, or 5th-gen iPod touch.
They are free with any new iOS device, Cook says.
All five of these apps are free.
"Almost all of our customers want these apps."
"We think that iWork is a really key advantage for our customers’ productivity, and iPhoto and iMovie are great for their creativity."
Cook is talking about creativity apps: iPhoto, iMovie.
iOS devices “are incredible for creating content,” Cook says.
Cook is overviewing the apps inside iWork. Keynote, Pages, and Numbers. All three are the “best” “designed for a mobile device.”
"iWork now consists of the best-selling mobile productivity apps on any platform."
Time to talk about iWork.
Cook is back out! Time to switch gears to “other software.”
Coming to iPhone 4 and later, iPad 2 and later, iPad mini, and iPod touch 5th gen.
"iOS 7 takes great advantage of the expanded iPad canvas."
"The developer community is hugely inspired." Evenote. Zillow, Open Table. Many more to come.
"There are over 200 features."
It works a lot like Pandora, so you can create your own stations. Federighi loves Rush!
Keeping up? iOS 7 has iTunes Radio, “the best way to experience new music.”
Next up, there’s a new “Share Sheet” that makes it easier to share stuff on Twitter or email — plus AirDrop lets you share directly to people nearby over “P2P Wi-Fi.”
(If you’re not familiar with iOS 7, there are a LOT of changes and, well, this rapid-fire overview is just a small taste so far.)
Boom we’re already into the camera’s features, with built-in filters and easier modes. The gallery automatically groups photos into “moments” and “related collections.”
Hunh! New, more textured ringtones. They sound pretty good. System alert sounds have also been improved. The sample alert? “Pick up shampoo and conditioner.” Wah Wah.
Showing off how Siri can search Tweets — Lady Gaga again. Siri also has Wikipedia, inline web search, and photo search.
Now multitasking view, which looks like cards. Quickly into Safari. If you thought Apple was going to spend a ton of time talking about iOS 7 today, sounds like you’re wrong.
He’s pointing out that you can pull down to access search from anywhere on the home screen. Chuckles for the texts complimenting his hair. It’s really good hair!
"iOS 7 is so alive with depth." He’s really burning through the feature set here. Talking about Control Center, Notification Center.
We’re going over some of the features of iOS 7. The lock screen, the “harmonious layout” of the home screen.
"Virtually overnight, hundreds of millions of people [will] download iOS 7."
Craig Federighi takes the stage to talk iOS 7!
"iOS 7 will quickly become the world’s most popular operating system."
"Next month, we will ship the 700 millionth iOS device."
"Also this month, we’ve been hard at work at completing iOS 7."
Apple has split it into two rooms: one for service, one for retail.
This weekend it’s been replaced with a massive glass-enclosed pavilion. There’s glass on three sides and a cantilevered roof.
The Stanford, CA store is tiny, but it has served five million customers — 2,000 per day recently.
"This month, our attention turns home."
It’s time for updates on retail.
And cut to Apple logo. Cook’s back on stage.
Cheering crowds. Why isn’t Lady Gaga wearing shoes? Only Lady Gaga can answer that question.
We’re watching the venue get set up, with some mellow beats. Time lapse? You bet.
And of course, it’s being live streamed to over 100 countries. It’s one of the things Apple does that doesn’t get much attention. So Apple has prepared a video to show it off.
Apple doesn’t charge for tickets, so 20 million people have applied for them.
iTunes Festival is thirty nights of live music events in London. Lada Gaga opened, Robin Thicke will also be on it, but Justin Timberlake and Katy Perry get the nod from Cook.
First up, he’d like to talk about the iTunes Festival, which is in its seventh year.
Starting fast, Cook is going into updates.
A special welcome to people in Beijing, Berlin, and Tokyo.
"Thank you very much for joining us."
Tim Cook takes the stage after a pregnant pause.
T-minus two minutes. your final jam is “Out of my league” by Fitz and the Tantrums.
Our fearless liveblogger.
BTW, this is Dieter Bohn on text and the incomparable David Pierce on photos. We’re pleased to talk to you today.
The room filled up in record time, looks like we’re set to start exactly on time. In the intervening five minutes, we’ll be waiting for the inevitable daring heist on the aforementioned armored truck. Paging Jason Statham.
An armored truck just pulled up outside. Make of that what you will.
The very dark face of Eddy Cue.
The music is “My Number,” by the Foals. “You don’t have my number.” As usual, interpreting Apple’s choice of music is left as an exercise for the reader.
And we’re in! Eddie Cue, Jony Ive, Phil Schiller — the whole Apple executive team is relaxed and chilling out front of a very small room.
Tim Cook has entered the venue, parting the crowd. We should be going in any minute!
It’s a relatively small group of media at what we hear isn’t a giant venue here at the Apple campus. It will be intimate, in a good way.
We’re past the first line and inside 4 Infinite Loop! We should be starting in earnest in about 50 minutes.
Hey there — you’re a little early! The action kicks off this coming Tuesday, September 10th, starting at 1PM ET / 10AM PT.
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